Tricia Wind
VP, Field Sales, Canada
- Pairs her tapas with a fine glass of wine
- Happiest with a golf club in hand
- Has rocked out to more than 150 arena/stadium concerts
Canada gives Tricia lots of ground to cover –– literally.
With clients spread across the world’s second-largest country, field sales take serious planning. Territories are vast, and customers shouldn’t expect fewer visits just because they’re hundreds of miles away.
With 40+ years in foodservice, Tricia knows that no two regions behave exactly alike. She helps brands of all kinds understand what it takes to grow and make every market count.
Her core belief? If you say you’ll do something, do it. That means staying supremely organized, keeping the lines of communication open, and being the trusted partner clients count on for solutions.
What fuels her every day is a team she loves to mentor, pride in the Canadian market, and a passion for foodservice that’s in her blood.